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Privacy Policy

Effective date: August 9, 2026

Overview

Strength After 40 (“we,” “us,” or “our”) is a fitness information website. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit our site. We believe privacy should be straightforward, so we have written this in plain language rather than dense legal jargon.

What data we collect

Most of our site can be used without giving us any personal information. When you browse Strength After 40, we may collect:

  • Technical data: your IP address, browser type and version, device type, operating system, referral source, and the pages you visit. This is collected automatically by web servers and analytics tools.
  • Cookies and similar technologies: small text files placed on your device to remember preferences, measure site usage, and support advertising. See the “Cookies and tracking” section below for details.
  • Calculator inputs: values you enter into our tools (such as weight, age, or reps) are processed in your browser and are not stored on our servers.
  • Email addresses: if we add an email newsletter or update list in the future, we will collect your email address only when you voluntarily provide it. We will use it to send the content you signed up for, and you can unsubscribe at any time.

How we use your data

We use the limited data we collect to:

  • Keep the site secure and running reliably.
  • Understand which pages and tools are most helpful so we can improve content.
  • Deliver and measure advertising, including personalized ads where allowed.
  • Respond to questions or feedback you send us.
  • Send email updates if you choose to sign up for them (and only for that purpose).

We do not sell your personal information. We do not use your data to make automated decisions that produce legal or similarly significant effects.

Cookies and tracking

We use cookies and similar technologies to operate the site, analyze traffic, and support advertising. These may include:

  • Essential cookies: required for basic site functionality.
  • Analytics cookies: help us see how visitors use the site so we can improve it.
  • Advertising cookies: used by ad networks to show relevant ads and measure their performance.

You can manage or disable cookies through your browser settings. To opt out of personalized advertising from Google, visit Google Ad Settings.

Third-party services

We work with third-party services that may collect data according to their own privacy policies:

  • Google AdSense: Google may use cookies and web beacons to serve ads based on your prior visits to this and other websites. You can opt out of personalized advertising through Google Ad Settings or About Ads.
  • Amazon Associates: we participate in the Amazon Services LLC Associates Program. Amazon may use cookies or tracking technologies when you click an affiliate link. Amazon's privacy practices are governed by Amazon's Privacy Notice.
  • Google Analytics: if we add Google Analytics in the future, it will collect anonymized or aggregated usage data to help us understand traffic patterns. We will update this policy if and when that happens.

Affiliate disclosure

Strength After 40 is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, I earn from qualifying purchases.

Some links on this site are affiliate links. If you click an affiliate link and buy something, we may earn a commission at no extra cost to you. We only recommend products we believe are genuinely useful for strength training after 40.

Your rights

Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information. Because we collect very little personal data directly, the easiest way to exercise many of these rights is through the third-party services listed above (for example, managing ad preferences in Google Ad Settings).

If you have signed up for an email list and want your address removed, you can use the unsubscribe link in any email we send, or contact us directly using the information below.

Children's privacy

Strength After 40 is intended for adults aged 40 and older. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The effective date at the top of the page will always show the latest version. We encourage you to review this page periodically.

Contact us

If you have questions, concerns, or requests about this Privacy Policy or how we handle your data, please reach out to us at:

privacy@strengthafter40.fit

We will do our best to respond within a reasonable timeframe.